I googled Stephen King and found a couple of images that I thought could be perfect. One was a PC wallpaper of a man holding an axe and the other a cartoon sketch of the man himself (I hope it's ok to use them). Both were manipulated in photoshop as they weren't quite what I wanted. I stuck the man with axe onto a manilla tag and inked it all over using brushed corduroy and fired brick distress ink pads, then edged it with walnut stain and black soot. I stamped the background corners using a Kaisercraft stamp and the cracks using an Andy Skinner stamp. The blood was also an Andy Skinner stamp which is from his steampunk set, and I think it's actually an oil spill.
I went to the internet again and found a picture of the Olsen twins and then heavily manipulated it in Photoshop, printed it onto acetate and adhered it with glossy accents. The text was computer generated using the font 'Chiller' and then printed onto Safmat and stuck on. I finished the tag off with some antique brads and the key.